O Alemão Café
Premium coffee and craft roasting process were the main insights for this new packaging, being “O Alemão Café” positioned as an eco-friendly brand.
Three single origins were firstly released, each based in a different country. Since we wanted to maintain a graphic coherence between these and future products, the layout structure is the same and each country is represented by a specific color.
Each packaging should have an individual communication mood that refers to the specific country it’s based on.