School Advance aims to support and improve internal procedures and support systems, by analysing graphics, reducing bureaucracy and promoting efficient management in school. The identity consists of three vertical bar-like shapes that resemble books but also bar graphs. (e.g., classroom progress or data-driven insights).

Each bar is in a different color (magenta, orange, yellow, and a mix), symbolizing diversity, dynamism, and creativity. These are warm, energetic, and vibrant colors, conveying:
- Innovation
- Optimism
- Approachability
- Youthfulness, which aligns well with an educational brand.